Goodwill

Definition of Goodwill

Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company s brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.

Goodwill Details