Agria Corporation operates as an agricultural company in China, South America, New Zealand, and Australia. It operates through three segments: Seed & Grain; Crop Protection, Nutrients, and Merchandise; and Rural Services. The Seed & Grain segment engages in the research and development, production, and sale of various seed products, including forage, turf, maize, corn, cereal, and vegetable seeds; multiplication of seeds; and trading of seed and grain products internationally. The Crop Protection, Nutrients, and Merchandise segment operates a chain of retail stores that supply farm input materials, such as chemicals, fertilizers, pollination products, frost protection products, fencing products, animal health and nutrition products, grains and seeds, clothing, leisure goods, and gardening equipment; and provides plant nutrition options. The Rural Services segment trades livestock through auctions, private on-farm sales, and online or direct sales to meat processors; sells wool through auctions, forward contracts, and private sales, as well as provides on-farm assistance, in-store wool handling, and export processing services; engages in the design, construction, installation, and servicing of irrigation and pumping systems; and provides real estate and insurance brokerage services. The company was founded in 2004 and is based in Kowloon, Hong Kong.