INDO COUNT GLOBAL RELAUNCHES ICONIC AMERICAN BRAND WAMSUTTA WITH DIRECT-TO-CONSUMER STRATEGY
Indo Count Global, the US subsidiary of Indo Count Industries Ltd. and a leader in home textile solutions, proudly announces the launch on July 9th, 2025, of its iconic brand Wamsutta as a direct-to-consumer brand, available exclusively at wamsutta.com in the United States. Acquired from Beyond, Inc. in April 2024, the Wamsutta brand is being reintroduced to the market with an updated product assortment and brand positioning designed to strengthen Indo Count's presence in the premium segment of