Morningstar AI Assistant Aims To Deepen Advisor Reliance On Direct Suite
Morningstar, Inc. (NasdaqGS:MORN) has introduced a new AI assistant within its Direct Advisory Suite platform. The tool is designed to streamline advisory workflows using natural language, automating portfolio analysis and proposal generation. Morningstar plans to roll out the assistant with enterprise-grade security for advisors in the US, with expansion to Canada expected over time. For you as an investor, this move sits at the intersection of data, software, and AI tools that many...